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Arvind Mafatlal Group (AMG), a 118-year-old business conglomerate, said that it plans to scale up its edtech venture GetSetLearn (GSL). The aim is to foster the growth of the edtech ecosystem in India and to provide some of the best quality content from across the globe.
With its origins in the textile industry, AMG has expanded into diverse industries. These include textiles, rubber chemicals, information technology, e-commerce, and healthcare.
For the next financial year, GSL plans to double down on collaborations. The Company also has significant hiring plans for the next year in the areas of sales, operations and technology. However, it didn’t share the number of people it plans to hire.
The Mafatlal family has already invested more than $2 million in GSL. “We would like to raise external funding by the end of the financial year to bring in the right set of expertise, support and network from the broad investor community,†said Mafatlal.
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]]>Mr. Priyavrata Mafatlal, CEO & ED, MIL stated that Mafatlal fabrics are extremely popular with well established brands across the globe. So, we at Mafatlal Industries, plan to foray into the new but familiar areas in textiles.
Mr. V. K. Maheshwari, President & Business Head of MIL stated that existing core competencies of Mafatlal are leveraged to produce world class fabrics in women’s wear for B2C business. As per him MIL is already present into women’s wear segment through B2B and the same strength is now used in B2C.
Mafatlal is planning to launch a complete array of products comprising of Dress and Blouse Material Fabrics under Mohinee. The fabrics will be sold through conventional Two Tier Distribution Network across India. There is no OTC fabric brand available at PAN India level for women’s wear fabric in taka form. He is seeing ample opportunities in this segment to grow and want to be a most preferred brand in women’s wear at Mid and Premium Price points.
Gaurav Gupta, Vice President (Marketing & Sales) of Mafatlal Industries Ltd., Nadiad stated, “We are focusing mainly on the environment friendly and breathability of the fabrics for sheer comfort and drapes. Our product mix is developed in such a way that it will cater requirements of Premium & Mid segments of the market. We are coming up with the multi fiber concept which will comprise of several new generation fibers like Modal, Viscose, Tencel, Linen, Flax, Bamberg and many more.â€
Mafatlal’s legacy in women’s wear is well-known and it is recognized as a remarkable player in providing best quality apparel fabrics since 1905. Mafatlal is carrying a legacy of brand Shalini, which has a prominent brand recall in Blouse fabrics.
Mafatlal Industries Ltd. offers the widest range of high-quality fabrics. With the OEKO-TEX Quality Certification, ISO 9001:2015, ISO 14001-2015 certifications, GOTS and OCS Certifications, ensuring Quality is a strength.
Mafatlal has got an Integrated mill in Gujarat, which is equipped with the state-of-art technology. Nadiad unit caters to the standards of its international customers such as Marks & Spencers, Next, Jack & Jones, Zara, Talbots, Ann Taylor and Many More.
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How has Mafatlal struck a between Indian fashion needs and global fashion innovation?
Mafatlal Industries has a unique mix of B2B interactions with Global Brands and B2C outreach with Indian Consumers especially in Denim and Shirting fabric. This positions the company very well to understand the global trends by offering products which are bought by the best of brands and retail companies in the Global space. By way of these interactions, we do get early visibility into future global colour stories, design patterns, fabric constructions etc. On the other hand, because the company is present in every nook and corner of India, it has a strong understanding of the needs and aspirations of the Indian consumer. It is because of this, that we are able to adopt the global trends and forecasts into the products which go to the heart of the Indian consumer.

How has the brand differentiated itself from its peers in a competitive marketplace?
The Mafatlal Brand enjoys a unique position in the value for money segment. It has a large presence in smaller towns and villages. There are a few main categories on which the brand stands and acquires a unique position for itself in the consumer mindspace. These are white shirting; printed womens topwear, school uniforms, institutional fabric supply value added denim. In each of these areas, we enjoy a dominant market leadership position and a unique product strength.
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